To find, amidst the solitude and grandeur of the wilds, more correct views of human nature and of the true interests of man. The landscapes of Africa were preferred, that I might experience the pleasures of nature, and the novelty of danger.
adapted from a verse in John Krakauer's "Into the Wild"

WAYS OF MAKING A DIFFERENCE

The past twelve years have flown as one. We have traversed Southern Africa, beginning to understand the complexities and diversity of our land and its peoples. Hopefully, the projects we have been privileged to undertake will make some small contribution to the future of the new South Africa and the SADAC region.

SELECTION OF PROJECTS 1995 - 2006
  • TAITA FALCON SAFARI LODGE - ZAMNORTH - ZAMBIA (1996):
    Appointed to undertake a feasibility assessment and a strategic marketing plan for a proposed new safari lodge on the northern bank of the Zambezi River.

  • MADIKWE RIVER LODGE - NORTH-WEST PROVINCIAL GOVERNMENT - NORTH-WEST PROVINCE (1996):
    Strategic market planning and representation of Madikwe River Lodge in the Madikwe National Park.

  • SABLE SAFARIS - LINYANTI INVESTMENTS (PTY) LTD - NORTHERN BOTSWANA (1996):
    A strategic planning and operational assessment for Sable Safaris in respect of the development of Kings Pool and Dumatau Lodges in Concession Area 15. The 125 000ha concession is located west of Chobe National Park adjacent to the Linyanti Swamp.

  • ONGAVA GAME RESERVE - NAMIBIA (1995):
    Development of a strategic marketing plan, brochure development and international marketing at the World Travel Market in London.

  • PONGOLWANE BIOSPHERE RESERVE - HEINZ KOHRS - KWAZULU-NATAL (1997):
    Strategic planning for the 35 000 hectare biosphere reserve to incorporate tourism carrying capacity, optimum lodge development, environmental planning and resource management.

  • PHUZA MOYA PRIVATE GAME RESERVE - HOEDSPRUIT (1996/97):
    Development of a strategic marketing and business plan, and implementation of the plan for this luxury game lodge situated between the Olifants and Blyde Rivers.

  • BOUNDARY HILL LODGE - WORLD BANK - TANZANIA (1996 / 97):
    Appointed by the African Project Development Facility in Washington to develop a feasibility study and business plan for a luxury new game lodge in Tarangire National Park, adjacent to the internationally renowned Ngorongoro Crater, Serengeti National Park

  • WHITE ELEPHANT LODGE - PONGOLA GAME RESERVE - KWAZULU-NATAL (1998):
    Project management and strategic marketing for the development of a new luxury game lodge in the Pongola Game Reserve, northern Zululand.

  • KARIEGA GAME RESERVE - MARK RUSHMERE - EASTERN CAPE: (2001):
    Preparation of a tourism master plan and feasibility study for the development of Kariega Game Reserve in respect of the operation of a new five star game lodge and also the ecological / wildlife management components.

  • AFRICA COAST TO COAST ROUTE - DEVELOPMENT BANK OF SOUTHERN AFRICA / REGIONAL TOURISM ASSOCIATION OF SOUTHERN AFRICA - SOUTHERN AFRICA (2002):
    Appointed by DBSA / DEAT to market and promote a new regional tourism route passing through five SADC countries - Namibia, Botswana, South Africa, Swaziland and Mozambique. The aim of the project was to brand a 3000km route stretching from Swakopmund in the west to Maputo in the east.

  • COMMUNITY CONSERVANCY AREAS IN THE ERONGA AND KUNENE REGIONS - WORLD WILDLIFE FUND - NAMIBIA (2002):
    Appointed by the World Wildlife Fund to manage a tender process for new tourism investment within four community areas situated between Etosha National Park and the Skeleton Coast National Park.

  • COMMERCIALISATION PROGRAMME PHASE I - EASTERN CAPE TOURISM BOARD - EASTERN CAPE (2002 / 3):
    Appointed to manage a tender process to secure new investment in provincial game reserves in the Eastern Cape and to facilitate partnerships between local communities and new investors / developers. Approximately R120 million was secured for new investment into the Mkambati, Double Drift and Silaka Reserves.

  • LAPALALA WILDERNESS - RAPULA INVESTMENTS - LIMPOPO PROVINCE (2003):
    Preparation and development of a strategic business and marketing plan to operate a number of luxury game lodges and luxury tented operations on the 35 000 ha reserve.

  • KUZUKO CONTRACTUAL PARK - EASTERN CAPE DEVELOPMENT CORPORATION - EASTERN CAPE PROVINCE (2003):
    Preparation of a business plan and feasibility study for a new game lodge operation in Kuzuko Contractual Park which is to be integrated into the Greater Addo National Park.

  • RICHTERSVELD CONSERVANCY - DEAT - NORTHERN CAPE (2004):
    Appointed by DEAT (Poverty Alleviation Programme - Expanded Public Works Programme) to prepare a feasibility study and business plan on the proposed Richtersveld Conservancy and its amalgamation with the Richtersveld National Park, and the development of two tourist accommodation facilities.

  • WATERBERG BIOSPHERE RESERVE - DEAT - LIMPOPO PROVINCE (2004):
    Appointed by DEAT (Working for Tourism - Expanded Public Works Programme) to prepare a feasibility study and business plan for the further expansion and operation of the Waterberg Biosphere Reserve, which is a proclaimed UNESCO site.

  • CAPE - NAMIBIA TOURISM ROUTE - CAPE TOWN ROUTES UNLIMITED, NORTHERN CAPE TOURISM AND NAMIBIA TOURISM BOARD - WESTERN CAPE, NORTHERN CAPE AND SOUTHERN NAMIBIA (2005):
    Appointed by the above organisations to undertake the market research component for the proposed Cape - Namibia Tourism Route.

  • MANYELETI GAME RESERVE - DEAT - LIMPOPO PROVINCE (2005):
    Appointed by DEAT to act as project manager to develop a community game lodge in Manyeleti Game Reserve as part of the Poverty Alleviation and Working for Tourism Initiatives.

  • MEGA CONSERVATION CLUSTERS - DEDET - LIMPOPO PROVINCE (2006):
    Appointed by DEDET, Limpopo province, to undertake a detailed tourism development plan for the identified mega-conservation areas in the province. The mega conservation clusters include the Waterberg Biosphere Reserve, the Limpopo Shashe TFCA, community areas adjoining the Great Limpopo TFCA, i.e. Makuya Park, Letaba Ranch and Mashakatini. An additional study area is the Drakensberg Escarpment which includes the Bewaarkloof and Wolkberg Nature Reserves.


Grahame Thomson: seaton.ecape@yebo.co.za   Judy Johnston: seaton@yebo.co.za



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